The internet has changed marketing from one way communications to two way communication. In one way communication, you control the timing and the message from you to your potential clients. In two way communication, your potential client controls where and … Continue reading →
According to the Search Engine Land Blog, Google continues to make changes to it’s search engine algorithm to reduce the impact companies to affect search engine ranking. They got this quote from Google: “this update incorporates some new signals that … Continue reading →
With the internet, Customers come to you. Traditional Marketing was about pushing your product or services on customers. The “old Marketing” tools have lost their effectiveness. 44% of direct mail is never opened 86% of viewers skip TV Ads 200 … Continue reading →
There are two approaches to Internet marketing that you need to balance. One involves pushing information out to build awareness and the other involves making it easier for potential customers to find you. The first approach I’ll discuss to marketing … Continue reading →
Each year more people are using the Internet to research and make purchases. According to Pew Research, the Internet is now a normal part of most America’s life. As of May 2011, 78% of American adults use the Internet. It’s … Continue reading →
The Internet has changed Marketing Procter & Gamble coined the term “First Moment of Truth” (FMOT) in 2005 to define the first interaction between a buyer and a product on a store’s shelf. The Procter & Gamble model has three … Continue reading →
Your website needs to convince potential clients to buy your product or service. It also needs to be constructed for easy navigation and populated with content that increases your ranking in search engines to attract customer. This requires you to … Continue reading →
As reported in the Wall Street Journal , Google is penalizing Overstock.com Inc. in its search results. It’s they ran afoul of Google policies that prohibit companies from artificially boosting their search engine ranking. Overstock was encouraging websites at colleges … Continue reading →
The NY Times in it’s Feb 12, 2011 edition reported that JC Penny has been using black hat links farms to get ahead of it competitors in the search engine ranking. In an article titled “The Dirty Little Secrets of … Continue reading →
This is huge! Google in an update called Panda changed their search engine February 8th 2011 to reduce the influence of link farms! For people looking for information that better meets what they are searching for, this is a good … Continue reading →