Tag Archives: eMarketing

How Google Will Change Web Marketing in 2012

In 2011 Google changed how web marketing works and they are going to change it more in 2012.  I recently read a good article on the Harvard Business Report Blog Network on what they believe that Google will be doing … Continue reading

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Shifts in Internet Marketing

Huge shifts are occurring in how internet marketing works.  Publishing content has become more important in how search engines rank you site.  Blogs are a great way of creating content that can then be posted to your social media site … Continue reading

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Is Social Media Overwhelming You?

Everywhere you look these days you see an article or an email or a seminar which basically says that you need to use social media to promote your business.   It can be a bit overwhelming. How much time should you … Continue reading

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Using the Internet to gain customers.

For commercial users of the Internet it’s about being found and then turning visitors into sales. There are a number of actions that act as a funnel towards gaining a new customer. You start with Internet Marketing. The purpose of … Continue reading

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Search Engine Ranking is getting harder to trick.

It’s clear from all the changes that Google has made this year that the tricks that companies have been using to improve their search engine ranking are becoming less effective. The first Panda Update in  February resulted in a change … Continue reading

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Internet Marketing Seminar Nov, 11 2011

On November 8, 2011, I jointly presented a seminar on Internet Marketing with David Rodewald.  David is Managing Director of The David James Agency LLC.  Has worked with emerging B2B technology companies since 2003. Previously, served as Group VP of Communications for … Continue reading

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eMarketing not working for you?

It’s been said that the definition of insanity it to keep doing the same thing over and over again and expecting a different outcome.      Many of our clients came to us because their internet marketing wasn’t working.     They did the … Continue reading

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Internet Marketing: Make it easy for potential customers to find you.

The internet has changed marketing from one way communications to two way communication. In one way communication, you control the timing and the message from you to your potential clients. In two way communication, your potential client controls where and … Continue reading

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The Internet has changed the fundalmentals of marketing

With the internet, Customers come to you.   Traditional Marketing was about pushing your product or services on customers. The “old Marketing” tools have lost their effectiveness. 44% of direct mail is never opened 86% of viewers skip TV Ads 200 … Continue reading

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How do you bring prospects to Your Website?

There are two approaches to Internet marketing that you need to balance.   One involves pushing information out to build awareness and the other involves making it easier for potential customers to find you. The first approach I’ll discuss to marketing … Continue reading

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