The internet has changed marketing from one way communications to two way communication. In one way communication, you control the timing and the message from you to your potential clients. In two way communication, your potential client controls where and when to look for information about your products and services. They will skip a message that isn’t when they want it. For example, today most people skip TV commercials.
You need to find the methods of internet marketing that enable customers to find you. The bottom line is that you need to earn their interest instead of just buying it.
You need use the mix of activities to build and enhance awareness of your product/or service through proactive customer outreach using tools such as blogs, Facebook, Twitter and other social media. At the same time you make sure that you have done the appropriate amount of website optimization, Pay Per Click and Search Engine optimization to make it easy for your potential customers to find you.
The mix of methods that will work for you is unique. What works for someone else many not work the same for you.
The challenge with Internet Marketing is you have to figure out how to take the mystery out of the magic of internet marketing and create an effective marketing program that works for your business.