In 2011 Google changed how web marketing works and they are going to change it more in 2012. I recently read a good article on the Harvard Business Report Blog Network on what they believe that Google will be doing … Continue reading →
It’s clear from all the changes that Google has made this year that the tricks that companies have been using to improve their search engine ranking are becoming less effective. The first Panda Update in February resulted in a change … Continue reading →
This last week Google published a list of their ten most recent search algorithm changes. In Summary they are.> Cross-language information retrieval updates: For queries in languages where only limited web content is available, Google will now translate relevant English … Continue reading →
Google’s Freshness Algorithm Change update last week affected a third of all Google searches. Sites that benefited from the change were sites with that have frequent updates. There are mostly content sites such as brand sites and news sites. A … Continue reading →
Google announced that an algorithm change rewarding freshness would impact up to 35% of queries (almost 3X the publicly stated impact of Panda 1.0). This update primarily affected time-sensitive results, but signaled a much stronger focus on recent content. Read Google … Continue reading →
After more than month, Google rolled out another Panda update. Specific details of what changed were unclear, but some sites reported large-scale losses. Google declined to share any specifics about what types of sites, pages or content this update targeted, … Continue reading →
We got an interesting insight into how often Google modifies their search algorithm. Google CEO Eric Schmidt told Congress that Google made 516 updates in 2010. The real shocker? They tested over 13,000 updates. His statement was To give you … Continue reading →
According to the Search Engine Land Blog, Google continues to make changes to it’s search engine algorithm to reduce the impact companies to affect search engine ranking. They got this quote from Google: “this update incorporates some new signals that … Continue reading →
As reported in the Wall Street Journal , Google is penalizing Overstock.com Inc. in its search results. It’s they ran afoul of Google policies that prohibit companies from artificially boosting their search engine ranking. Overstock was encouraging websites at colleges … Continue reading →
This is huge! Google in an update called Panda changed their search engine February 8th 2011 to reduce the influence of link farms! For people looking for information that better meets what they are searching for, this is a good … Continue reading →