A good article was published earlier this month by Arnie Kuenn at marketing land.com entitled “It’s 2014, Is Your Content Mobile Ready?”[1] The point he makes is not new, but it is growing more important. The fact is, desktop … Continue reading →
In 2011 Google changed how web marketing works and they are going to change it more in 2012. I recently read a good article on the Harvard Business Report Blog Network on what they believe that Google will be doing … Continue reading →
For commercial users of the Internet it’s about being found and then turning visitors into sales. There are a number of actions that act as a funnel towards gaining a new customer. You start with Internet Marketing. The purpose of … Continue reading →
I read this great post titled “How to Destroy Your SEO in a Post-Panda World”. The post is by Dave Clarke on HubSpot’s blog. It’s one of the best overviews I’ve read on how Google’s Panda algorithm update changed SEO … Continue reading →
It’s clear from all the changes that Google has made this year that the tricks that companies have been using to improve their search engine ranking are becoming less effective. The first Panda Update in February resulted in a change … Continue reading →
This last week Google published a list of their ten most recent search algorithm changes. In Summary they are.> Cross-language information retrieval updates: For queries in languages where only limited web content is available, Google will now translate relevant English … Continue reading →
On November 8, 2011, I jointly presented a seminar on Internet Marketing with David Rodewald. David is Managing Director of The David James Agency LLC. Has worked with emerging B2B technology companies since 2003. Previously, served as Group VP of Communications for … Continue reading →
There are two approaches to Internet marketing that you need to balance. One involves pushing information out to build awareness and the other involves making it easier for potential customers to find you. The first approach I’ll discuss to marketing … Continue reading →
Each year more people are using the Internet to research and make purchases. According to Pew Research, the Internet is now a normal part of most America’s life. As of May 2011, 78% of American adults use the Internet. It’s … Continue reading →
Google announced that they have expanded Google Instant (Getting search results as you enter your query) to include image-based snapshots of the landing page. They call this new kind of visual search result “Instant Previews” This signals a renewed focus … Continue reading →