Tag Archives: Social Media

Busting the Top 15 SEO Myths of 2014

CIO published an article on July 16, 2014  by James A Martin that explains what knowledgible people have determine is really happening in the SEO world in the post Panda, Penguin and Humming Bird Google algorithm updates.  There are a lot of … Continue reading

Share
Posted in eMarketing | Tagged , , , , , , , | Leave a comment

Shifts in Internet Marketing

Huge shifts are occurring in how internet marketing works.  Publishing content has become more important in how search engines rank you site.  Blogs are a great way of creating content that can then be posted to your social media site … Continue reading

Share
Posted in eMarketing | Tagged , , , , , , , , | Leave a comment

Is Social Media Overwhelming You?

Everywhere you look these days you see an article or an email or a seminar which basically says that you need to use social media to promote your business.   It can be a bit overwhelming. How much time should you … Continue reading

Share
Posted in eMarketing | Tagged , , , , , , , | Leave a comment

Using the Internet to gain customers.

For commercial users of the Internet it’s about being found and then turning visitors into sales. There are a number of actions that act as a funnel towards gaining a new customer. You start with Internet Marketing. The purpose of … Continue reading

Share
Posted in eMarketing | Tagged , , , , , , , , | Leave a comment

Internet Marketing Seminar Nov, 11 2011

On November 8, 2011, I jointly presented a seminar on Internet Marketing with David Rodewald.  David is Managing Director of The David James Agency LLC.  Has worked with emerging B2B technology companies since 2003. Previously, served as Group VP of Communications for … Continue reading

Share
Posted in eMarketing, IT, Presentations | Tagged , , , , , , | Leave a comment

Internet Marketing: Make it easy for potential customers to find you.

The internet has changed marketing from one way communications to two way communication. In one way communication, you control the timing and the message from you to your potential clients. In two way communication, your potential client controls where and … Continue reading

Share
Posted in eMarketing | Tagged , , , , | Leave a comment

How do you bring prospects to Your Website?

There are two approaches to Internet marketing that you need to balance.   One involves pushing information out to build awareness and the other involves making it easier for potential customers to find you. The first approach I’ll discuss to marketing … Continue reading

Share
Posted in eMarketing | Tagged , , , , , , , , , , , | Leave a comment

The Internet is becoming an alternative path to Main Street for shoppers.

Each year more people are using the Internet to research and make purchases.  According to Pew Research, the Internet is now a normal part of most America’s life.  As of May 2011, 78% of American adults use the Internet. It’s … Continue reading

Share
Posted in eMarketing | Tagged , , , , , , , , | Leave a comment

The Internet has changed Marketing The Zero Moment Of Truth

The Internet has changed Marketing Procter & Gamble coined the term “First Moment of Truth” (FMOT)  in 2005 to define the first interaction between a buyer and a product on a store’s shelf. The Procter & Gamble model has three … Continue reading

Share
Posted in eMarketing | Tagged , , , , , , | Leave a comment

B2B Social Media outreach is a long-term investment

Social media outreach for business to business (B2B) sales is not an immediate, short-term reward. The purpose of Social Media is to build credibility with potential customers that can later be used to build a sales relationship. You need to … Continue reading

Share
Posted in eMarketing | Tagged , , , , | Leave a comment