Tag Archives: Social Media Marketing

Shifts in Internet Marketing

Huge shifts are occurring in how internet marketing works.  Publishing content has become more important in how search engines rank you site.  Blogs are a great way of creating content that can then be posted to your social media site … Continue reading

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Using the Internet to gain customers.

For commercial users of the Internet it’s about being found and then turning visitors into sales. There are a number of actions that act as a funnel towards gaining a new customer. You start with Internet Marketing. The purpose of … Continue reading

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Internet Marketing Seminar Nov, 11 2011

On November 8, 2011, I jointly presented a seminar on Internet Marketing with David Rodewald.  David is Managing Director of The David James Agency LLC.  Has worked with emerging B2B technology companies since 2003. Previously, served as Group VP of Communications for … Continue reading

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How do you bring prospects to Your Website?

There are two approaches to Internet marketing that you need to balance.   One involves pushing information out to build awareness and the other involves making it easier for potential customers to find you. The first approach I’ll discuss to marketing … Continue reading

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The Internet is becoming an alternative path to Main Street for shoppers.

Each year more people are using the Internet to research and make purchases.  According to Pew Research, the Internet is now a normal part of most America’s life.  As of May 2011, 78% of American adults use the Internet. It’s … Continue reading

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B2B Social Media outreach is a long-term investment

Social media outreach for business to business (B2B) sales is not an immediate, short-term reward. The purpose of Social Media is to build credibility with potential customers that can later be used to build a sales relationship. You need to … Continue reading

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Internet Marketing Is Complicated

Why is Internet marketing so complicated?    The Internet was not built to enable people to sells goods.  The Internet was built for Scientists and Engineers to share information.   It was built to still work even as the late 1970s equipment … Continue reading

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Introduction: Social Media Marketing

Popularize your brand SMM or Social Media Marketing provides a broader reach and mindshare with your target audience through social media tools such as Twitter, Facebook and blogs. The most important conversation is not between you and your buyer, but … Continue reading

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