Category Archives: eMarketing

Search Engine Ranking is getting harder to trick.

It’s clear from all the changes that Google has made this year that the tricks that companies have been using to improve their search engine ranking are becoming less effective. The first Panda Update in  February resulted in a change … Continue reading

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Ten recent algorithm changes

This last week Google published a list of their ten most recent search algorithm changes.    In Summary they are.> Cross-language information retrieval updates: For queries in languages where only limited web content is available, Google will now translate relevant English … Continue reading

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Internet Marketing Seminar Nov, 11 2011

On November 8, 2011, I jointly presented a seminar on Internet Marketing with David Rodewald.  David is Managing Director of The David James Agency LLC.  Has worked with emerging B2B technology companies since 2003. Previously, served as Group VP of Communications for … Continue reading

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Google’s Freshness Algorithm Change Results

Google’s Freshness Algorithm Change update last week affected a third of all Google searches. Sites that benefited from the change were sites with that have frequent updates. There are mostly content sites such as brand sites and news sites.  A … Continue reading

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Google’s Algorithm Change: The Freshness Update

Google announced that an algorithm change rewarding freshness would impact up to 35% of queries (almost 3X the publicly stated impact of Panda 1.0). This update primarily affected time-sensitive results, but signaled a much stronger focus on recent content. Read Google … Continue reading

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eMarketing not working for you?

It’s been said that the definition of insanity it to keep doing the same thing over and over again and expecting a different outcome.      Many of our clients came to us because their internet marketing wasn’t working.     They did the … Continue reading

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Google’s Algorithm Change: Query Encryption

On October, 18, 2011, Google announced they would be encrypting search queries, for privacy reasons. Unfortunately, this disruptes organic keyword referral data, returning “(not provided)” for some organic traffic. Before this change,  Sites could both see that the visitor came … Continue reading

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Google’s Algorithm Change: Panda 2.5 Update

After more than month, Google rolled out another Panda update. Specific details of what changed were unclear, but some sites reported large-scale losses. Google declined to share any specifics about what types of sites, pages or content this update targeted, … Continue reading

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Google modifies their search algorithm over 500 times in 2010!

We got an interesting insight into how often Google modifies their search algorithm.   Google CEO Eric Schmidt told Congress that Google made 516 updates in 2010. The real shocker? They tested over 13,000 updates. His statement was To give you … Continue reading

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Google’s Algorithm Change: Panda Goes Global

Google rolled Panda out internationally, both for English-language queries globally and non-English queries except for Chinese, Japanese, and Korean. Google reported that this impacted 6-9% of queries in affected countries. Read Google’s announcement here:  High-quality sites algorithm launched in additional languages

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