It’s been said that the definition of insanity it to keep doing the same thing over and over again and expecting a different outcome. Many of our clients came to us because their internet marketing wasn’t working. They did the … Continue reading →
There are two approaches to Internet marketing that you need to balance. One involves pushing information out to build awareness and the other involves making it easier for potential customers to find you. The first approach I’ll discuss to marketing … Continue reading →
Each year more people are using the Internet to research and make purchases. According to Pew Research, the Internet is now a normal part of most America’s life. As of May 2011, 78% of American adults use the Internet. It’s … Continue reading →
Your website needs to convince potential clients to buy your product or service. It also needs to be constructed for easy navigation and populated with content that increases your ranking in search engines to attract customer. This requires you to … Continue reading →
The Guardian – a UK based newspaper in their May 31, 2010 issue – made the observation that Pay-per-click is still an effective method of reaching potential customers. In their article they observed that over the past few years we have witnessed … Continue reading →
PPC or Pay per click is a technique to advertise on popular search engines where you pay only if a user clicks on your ad. PPC delivers predictable results based on the selection of appropriate keywords and your willingness to … Continue reading →