NewScientist.com asked computer scientist Richard McCreadie of the University of Glasgow, UK, to determine if Google’s Panda update and Microsoft Bing’s efforts are winning this war. The answer…. they are. Here’s some quotes from the article. As recently as March, … Continue reading →
Huge shifts are occurring in how internet marketing works. Publishing content has become more important in how search engines rank you site. Blogs are a great way of creating content that can then be posted to your social media site … Continue reading →
I read this great post titled “How to Destroy Your SEO in a Post-Panda World”. The post is by Dave Clarke on HubSpot’s blog. It’s one of the best overviews I’ve read on how Google’s Panda algorithm update changed SEO … Continue reading →
On November 8, 2011, I jointly presented a seminar on Internet Marketing with David Rodewald. David is Managing Director of The David James Agency LLC. Has worked with emerging B2B technology companies since 2003. Previously, served as Group VP of Communications for … Continue reading →
The Internet has changed Marketing Procter & Gamble coined the term “First Moment of Truth” (FMOT) in 2005 to define the first interaction between a buyer and a product on a store’s shelf. The Procter & Gamble model has three … Continue reading →
As reported in the Wall Street Journal , Google is penalizing Overstock.com Inc. in its search results. It’s they ran afoul of Google policies that prohibit companies from artificially boosting their search engine ranking. Overstock was encouraging websites at colleges … Continue reading →
The NY Times in it’s Feb 12, 2011 edition reported that JC Penny has been using black hat links farms to get ahead of it competitors in the search engine ranking. In an article titled “The Dirty Little Secrets of … Continue reading →
After an expose in the New York Times about how e-commerce site DecorMyEyes was ranking based on negative reviews, Google made a rare move and reactively adjusted the algorithm to target sites using similar tactics. The site was using links … Continue reading →