It’s clear from all the changes that Google has made this year that the tricks that companies have been using to improve their search engine ranking are becoming less effective. The first Panda Update in February resulted in a change … Continue reading →
This last week Google published a list of their ten most recent search algorithm changes. In Summary they are.> Cross-language information retrieval updates: For queries in languages where only limited web content is available, Google will now translate relevant English … Continue reading →
On November 8, 2011, I jointly presented a seminar on Internet Marketing with David Rodewald. David is Managing Director of The David James Agency LLC. Has worked with emerging B2B technology companies since 2003. Previously, served as Group VP of Communications for … Continue reading →
Google’s Freshness Algorithm Change update last week affected a third of all Google searches. Sites that benefited from the change were sites with that have frequent updates. There are mostly content sites such as brand sites and news sites. A … Continue reading →
Google announced that an algorithm change rewarding freshness would impact up to 35% of queries (almost 3X the publicly stated impact of Panda 1.0). This update primarily affected time-sensitive results, but signaled a much stronger focus on recent content. Read Google … Continue reading →
After more than month, Google rolled out another Panda update. Specific details of what changed were unclear, but some sites reported large-scale losses. Google declined to share any specifics about what types of sites, pages or content this update targeted, … Continue reading →
Google rolled Panda out internationally, both for English-language queries globally and non-English queries except for Chinese, Japanese, and Korean. Google reported that this impacted 6-9% of queries in affected countries. Read Google’s announcement here: High-quality sites algorithm launched in additional languages
According to the Search Engine Land Blog, Google continues to make changes to it’s search engine algorithm to reduce the impact companies to affect search engine ranking. They got this quote from Google: “this update incorporates some new signals that … Continue reading →
There are two approaches to Internet marketing that you need to balance. One involves pushing information out to build awareness and the other involves making it easier for potential customers to find you. The first approach I’ll discuss to marketing … Continue reading →
Each year more people are using the Internet to research and make purchases. According to Pew Research, the Internet is now a normal part of most America’s life. As of May 2011, 78% of American adults use the Internet. It’s … Continue reading →