Tag Archives: SMM

Shifts in Internet Marketing

Huge shifts are occurring in how internet marketing works.  Publishing content has become more important in how search engines rank you site.  Blogs are a great way of creating content that can then be posted to your social media site … Continue reading

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Is Social Media Overwhelming You?

Everywhere you look these days you see an article or an email or a seminar which basically says that you need to use social media to promote your business.   It can be a bit overwhelming. How much time should you … Continue reading

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How do you bring prospects to Your Website?

There are two approaches to Internet marketing that you need to balance.   One involves pushing information out to build awareness and the other involves making it easier for potential customers to find you. The first approach I’ll discuss to marketing … Continue reading

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The Internet is becoming an alternative path to Main Street for shoppers.

Each year more people are using the Internet to research and make purchases.  According to Pew Research, the Internet is now a normal part of most America’s life.  As of May 2011, 78% of American adults use the Internet. It’s … Continue reading

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The Internet has changed Marketing The Zero Moment Of Truth

The Internet has changed Marketing Procter & Gamble coined the term “First Moment of Truth” (FMOT)  in 2005 to define the first interaction between a buyer and a product on a store’s shelf. The Procter & Gamble model has three … Continue reading

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B2B Social Media outreach is a long-term investment

Social media outreach for business to business (B2B) sales is not an immediate, short-term reward. The purpose of Social Media is to build credibility with potential customers that can later be used to build a sales relationship. You need to … Continue reading

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Introduction: Social Media Marketing

Popularize your brand SMM or Social Media Marketing provides a broader reach and mindshare with your target audience through social media tools such as Twitter, Facebook and blogs. The most important conversation is not between you and your buyer, but … Continue reading

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