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Category Archives: eMarketing

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Introduction: Website Design and Usability

Michael William Hughes Posted on September 23, 2009 by Michael HughesAugust 19, 2013

Your website needs to convince potential clients to buy your product or service. It also needs to be constructed for easy navigation and populated with content that increases your ranking in search engines to attract customer. A well-crafted landing page … Continue reading →

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Posted in eMarketing | Tagged Easy Navigation, eMarketing, Rich Content, Web 2.0, Web site optimizaiton | Leave a reply

Introduction: Social Media Marketing

Michael William Hughes Posted on January 23, 2009 by Michael HughesAugust 19, 2013

Popularize your brand SMM or Social Media Marketing provides a broader reach and mindshare with your target audience through social media tools such as Twitter, Facebook and blogs. The most important conversation is not between you and your buyer, but … Continue reading →

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Posted in eMarketing | Tagged eMarketing, Facebook, Linkedin, SMM, Social Media, Social Media Marketing | Leave a reply

Tutorial: Pay Per Click

Michael William Hughes Posted on December 23, 2008 by Michael HughesMay 10, 2021

PPC or Pay per click is a technique to advertise on popular search engines where you pay only if a user clicks on your ad. PPC delivers predictable results based on the selection of appropriate keywords and your willingness to … Continue reading →

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Posted in eMarketing | Tagged Pay Per Click | Leave a reply

Tutorial: Search Engine Optimization

Michael William Hughes Posted on November 23, 2008 by Michael HughesMay 10, 2021

SEO or Search Engine Optimization puts your website on top of the search results displayed by popular search engines through the strategic placement of keywords and links throughout your web content. Nothing is better than organic SEO, but competition for … Continue reading →

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PPC

Michael William Hughes Posted on May 19, 2008 by Michael HughesMay 3, 2014

Pay-Per-Click PPC or (Pay-Per-Click) is an Internet advertising model used on popular search engines to direct traffic to websites. You pay only if a user clicks on your ad. Typical results are fast and predictable because your position is based … Continue reading →

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