Introduction: Website Design and Usability

Your website needs to convince potential clients to buy your product or service. It also needs to be constructed for easy navigation and populated with content that increases your ranking in search engines to attract customer.

A well-crafted landing page results in better conversion of website visitors to sales. Your landing page should provide a customized sales pitch for the visitor. Using analytics help you know where website visitors are coming from and who they are. By integrating that information with compelling content, you better engage your visitors and improve your sales conversion rate. 

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