After more than month, Google rolled out another Panda update. Specific details of what changed were unclear, but some sites reported large-scale losses. Google declined to share any specifics about what types of sites, pages or content this update targeted, … Continue reading →
We got an interesting insight into how often Google modifies their search algorithm. Google CEO Eric Schmidt told Congress that Google made 516 updates in 2010. The real shocker? They tested over 13,000 updates. His statement was To give you … Continue reading →
Google rolled Panda out internationally, both for English-language queries globally and non-English queries except for Chinese, Japanese, and Korean. Google reported that this impacted 6-9% of queries in affected countries. Read Google’s announcement here: High-quality sites algorithm launched in additional languages
Continue reading →The internet has changed marketing from one way communications to two way communication. In one way communication, you control the timing and the message from you to your potential clients. In two way communication, your potential client controls where and … Continue reading →
According to the Search Engine Land Blog, Google continues to make changes to it’s search engine algorithm to reduce the impact companies to affect search engine ranking. They got this quote from Google: “this update incorporates some new signals that … Continue reading →
With the internet, Customers come to you. Traditional Marketing was about pushing your product or services on customers. The “old Marketing” tools have lost their effectiveness. 44% of direct mail is never opened 86% of viewers skip TV Ads 200 … Continue reading →
There are two approaches to Internet marketing that you need to balance. One involves pushing information out to build awareness and the other involves making it easier for potential customers to find you. The first approach I’ll discuss to marketing … Continue reading →
Each year more people are using the Internet to research and make purchases. According to Pew Research, the Internet is now a normal part of most America’s life. As of May 2011, 78% of American adults use the Internet. It’s … Continue reading →
The Internet has changed Marketing Procter & Gamble coined the term “First Moment of Truth” (FMOT) in 2005 to define the first interaction between a buyer and a product on a store’s shelf. The Procter & Gamble model has three … Continue reading →
Your website needs to convince potential clients to buy your product or service. It also needs to be constructed for easy navigation and populated with content that increases your ranking in search engines to attract customer. This requires you to … Continue reading →