Google’s Freshness Algorithm Change update last week affected a third of all Google searches. Sites that benefited from the change were sites with that have frequent updates. There are mostly content sites such as brand sites and news sites. A … Continue reading →
Google announced that an algorithm change rewarding freshness would impact up to 35% of queries (almost 3X the publicly stated impact of Panda 1.0). This update primarily affected time-sensitive results, but signaled a much stronger focus on recent content. Read Google … Continue reading →
It’s been said that the definition of insanity it to keep doing the same thing over and over again and expecting a different outcome. Many of our clients came to us because their internet marketing wasn’t working. They did the … Continue reading →
On October, 18, 2011, Google announced they would be encrypting search queries, for privacy reasons. Unfortunately, this disruptes organic keyword referral data, returning “(not provided)” for some organic traffic. Before this change, Sites could both see that the visitor came … Continue reading →
After more than month, Google rolled out another Panda update. Specific details of what changed were unclear, but some sites reported large-scale losses. Google declined to share any specifics about what types of sites, pages or content this update targeted, … Continue reading →
We got an interesting insight into how often Google modifies their search algorithm. Google CEO Eric Schmidt told Congress that Google made 516 updates in 2010. The real shocker? They tested over 13,000 updates. His statement was To give you … Continue reading →
Google rolled Panda out internationally, both for English-language queries globally and non-English queries except for Chinese, Japanese, and Korean. Google reported that this impacted 6-9% of queries in affected countries. Read Google’s announcement here: High-quality sites algorithm launched in additional languages
Continue reading →The internet has changed marketing from one way communications to two way communication. In one way communication, you control the timing and the message from you to your potential clients. In two way communication, your potential client controls where and … Continue reading →
According to the Search Engine Land Blog, Google continues to make changes to it’s search engine algorithm to reduce the impact companies to affect search engine ranking. They got this quote from Google: “this update incorporates some new signals that … Continue reading →
With the internet, Customers come to you. Traditional Marketing was about pushing your product or services on customers. The “old Marketing” tools have lost their effectiveness. 44% of direct mail is never opened 86% of viewers skip TV Ads 200 … Continue reading →