It’s been said that the definition of insanity it to keep doing the same thing over and over again and expecting a different outcome. Many of our clients came to us because their internet marketing wasn’t working. They did the same thing month after month and it didn’t increase their business.
The internet is dynamic. Your eMarketing approach has to take advantage of those tools that will make a difference for your business today. What worked a year ago,may not work today.
For one client, it was just a matter of making their web site search engine friendly. For another it was making the Pay per click campaign reflect the realities of their local market.
Internet eMarketing can be effective, but for most companies, its just expensive.