There are two approaches to Internet marketing that you need to balance. One involves pushing information out to build awareness and the other involves making it easier for potential customers to find you. The first approach I’ll discuss to marketing … Continue reading →
Each year more people are using the Internet to research and make purchases. According to Pew Research, the Internet is now a normal part of most America’s life. As of May 2011, 78% of American adults use the Internet. It’s … Continue reading →
The Internet has changed Marketing Procter & Gamble coined the term “First Moment of Truth” (FMOT) in 2005 to define the first interaction between a buyer and a product on a store’s shelf. The Procter & Gamble model has three … Continue reading →
Your website needs to convince potential clients to buy your product or service. It also needs to be constructed for easy navigation and populated with content that increases your ranking in search engines to attract customer. This requires you to … Continue reading →
As reported in the Wall Street Journal , Google is penalizing Overstock.com Inc. in its search results. It’s they ran afoul of Google policies that prohibit companies from artificially boosting their search engine ranking. Overstock was encouraging websites at colleges … Continue reading →
The NY Times in it’s Feb 12, 2011 edition reported that JC Penny has been using black hat links farms to get ahead of it competitors in the search engine ranking. In an article titled “The Dirty Little Secrets of … Continue reading →
This is huge! Google in an update called Panda changed their search engine February 8th 2011 to reduce the influence of link farms! For people looking for information that better meets what they are searching for, this is a good … Continue reading →
Google made a change to it’s search engine algorithm to drive search engine spam levels lower. This primarily affects sites that copy others’ content and sites with low levels of original content. The net effect is that searchers are more … Continue reading →