Google made a change to it’s search engine algorithm to drive search engine spam levels lower. This primarily affects sites that copy others’ content and sites with low levels of original content. The net effect is that searchers are more … Continue reading →
In recent anouncements, Google and Bing have confirmed that they use information from social media to determine ranking. This includes Twitter and Facebook. This is a relatively new development for Google, although many had long suspected it would happen. This … Continue reading →
Meta tags are not a magic solution. The most valuable feature of meta tags is that it gives you some ability to control how your web pages are described by search engines. They have only a minor effect on gaining … Continue reading →
After an expose in the New York Times about how e-commerce site DecorMyEyes was ranking based on negative reviews, Google made a rare move and reactively adjusted the algorithm to target sites using similar tactics. The site was using links … Continue reading →
Google announced that they have expanded Google Instant (Getting search results as you enter your query) to include image-based snapshots of the landing page. They call this new kind of visual search result “Instant Previews” This signals a renewed focus … Continue reading →
Google Instant is a new search enhancement that shows you your search results as you type. This is based on their insight that people read ten times faster than they type. This means that you can scan search results page … Continue reading →
Social media outreach for business to business (B2B) sales is not an immediate, short-term reward. The purpose of Social Media is to build credibility with potential customers that can later be used to build a sales relationship. You need to … Continue reading →
The Guardian – a UK based newspaper in their May 31, 2010 issue – made the observation that Pay-per-click is still an effective method of reaching potential customers. In their article they observed that over the past few years we have witnessed … Continue reading →
Why is Internet marketing so complicated? The Internet was not built to enable people to sells goods. The Internet was built for Scientists and Engineers to share information. It was built to still work even as the late 1970s equipment … Continue reading →
I recently read this article at wordtracker.com that is insightful of what is happening in the area of Public Relations due to the changes in the web. In summary, the article says that the Internet has changed the rules of … Continue reading →