As reported in the Wall Street Journal , Google is penalizing Overstock.com Inc. in its search results. It’s they ran afoul of Google policies that prohibit companies from artificially boosting their search engine ranking. Overstock was encouraging websites at colleges … Continue reading →
The NY Times in it’s Feb 12, 2011 edition reported that JC Penny has been using black hat links farms to get ahead of it competitors in the search engine ranking. In an article titled “The Dirty Little Secrets of … Continue reading →
This is huge! Google in an update called Panda changed their search engine February 8th 2011 to reduce the influence of link farms! For people looking for information that better meets what they are searching for, this is a good … Continue reading →
Google made a change to it’s search engine algorithm to drive search engine spam levels lower. This primarily affects sites that copy others’ content and sites with low levels of original content. The net effect is that searchers are more … Continue reading →
In recent anouncements, Google and Bing have confirmed that they use information from social media to determine ranking. This includes Twitter and Facebook. This is a relatively new development for Google, although many had long suspected it would happen. This … Continue reading →
Meta tags are not a magic solution. The most valuable feature of meta tags is that it gives you some ability to control how your web pages are described by search engines. They have only a minor effect on gaining … Continue reading →
After an expose in the New York Times about how e-commerce site DecorMyEyes was ranking based on negative reviews, Google made a rare move and reactively adjusted the algorithm to target sites using similar tactics. The site was using links … Continue reading →
Google announced that they have expanded Google Instant (Getting search results as you enter your query) to include image-based snapshots of the landing page. They call this new kind of visual search result “Instant Previews” This signals a renewed focus … Continue reading →
Google Instant is a new search enhancement that shows you your search results as you type. This is based on their insight that people read ten times faster than they type. This means that you can scan search results page … Continue reading →
Social media outreach for business to business (B2B) sales is not an immediate, short-term reward. The purpose of Social Media is to build credibility with potential customers that can later be used to build a sales relationship. You need to … Continue reading →