For commercial users of the Internet it’s about being found and then turning visitors into sales. There are a number of actions that act as a funnel towards gaining a new customer. You start with Internet Marketing. The purpose of … Continue reading →
There are two approaches to Internet marketing that you need to balance. One involves pushing information out to build awareness and the other involves making it easier for potential customers to find you. The first approach I’ll discuss to marketing … Continue reading →
The Guardian – a UK based newspaper in their May 31, 2010 issue – made the observation that Pay-per-click is still an effective method of reaching potential customers. In their article they observed that over the past few years we have witnessed … Continue reading →
PPC or Pay per click is a technique to advertise on popular search engines where you pay only if a user clicks on your ad. PPC delivers predictable results based on the selection of appropriate keywords and your willingness to … Continue reading →