I occasionally have been hired to do voiceovers, on-hold messages, online demos and even to create background music. Here’s an example of an online demo I did for a product that was never launched. Its purpose was to demonstrate how an … Continue reading →
The Guardian – a UK based newspaper in their May 31, 2010 issue – made the observation that Pay-per-click is still an effective method of reaching potential customers. In their article they observed that over the past few years we have witnessed … Continue reading →
Why is Internet marketing so complicated? The Internet was not built to enable people to sells goods. The Internet was built for Scientists and Engineers to share information. It was built to still work even as the late 1970s equipment … Continue reading →
I recently read this article at wordtracker.com that is insightful of what is happening in the area of Public Relations due to the changes in the web. In summary, the article says that the Internet has changed the rules of … Continue reading →
Your website needs to convince potential clients to buy your product or service. It also needs to be constructed for easy navigation and populated with content that increases your ranking in search engines to attract customer. A well-crafted landing page … Continue reading →
Popularize your brand SMM or Social Media Marketing provides a broader reach and mindshare with your target audience through social media tools such as Twitter, Facebook and blogs. The most important conversation is not between you and your buyer, but … Continue reading →
PPC or Pay per click is a technique to advertise on popular search engines where you pay only if a user clicks on your ad. PPC delivers predictable results based on the selection of appropriate keywords and your willingness to … Continue reading →
SEO or Search Engine Optimization puts your website on top of the search results displayed by popular search engines through the strategic placement of keywords and links throughout your web content. Nothing is better than organic SEO, but competition for … Continue reading →
Every company I worked with while part of Convergent Informatics had a significant need to educate its staff about Information Security and the types of internet attacks that they were facing. During each talk I stressed that information security … Continue reading →
Pay-Per-Click PPC or (Pay-Per-Click) is an Internet advertising model used on popular search engines to direct traffic to websites. You pay only if a user clicks on your ad. Typical results are fast and predictable because your position is based … Continue reading →