Everywhere you look these days you see an article or an email or a seminar which basically says that you need to use social media to promote your business. It can be a bit overwhelming. How much time should you … Continue reading →
For commercial users of the Internet it’s about being found and then turning visitors into sales. There are a number of actions that act as a funnel towards gaining a new customer. You start with Internet Marketing. The purpose of … Continue reading →
I read this great post titled “How to Destroy Your SEO in a Post-Panda World”. The post is by Dave Clarke on HubSpot’s blog. It’s one of the best overviews I’ve read on how Google’s Panda algorithm update changed SEO … Continue reading →
It’s clear from all the changes that Google has made this year that the tricks that companies have been using to improve their search engine ranking are becoming less effective. The first Panda Update in February resulted in a change … Continue reading →
This last week Google published a list of their ten most recent search algorithm changes. In Summary they are.> Cross-language information retrieval updates: For queries in languages where only limited web content is available, Google will now translate relevant English … Continue reading →
On November 8, 2011, I jointly presented a seminar on Internet Marketing with David Rodewald. David is Managing Director of The David James Agency LLC. Has worked with emerging B2B technology companies since 2003. Previously, served as Group VP of Communications for … Continue reading →
Google’s Freshness Algorithm Change update last week affected a third of all Google searches. Sites that benefited from the change were sites with that have frequent updates. There are mostly content sites such as brand sites and news sites. A … Continue reading →
Google announced that an algorithm change rewarding freshness would impact up to 35% of queries (almost 3X the publicly stated impact of Panda 1.0). This update primarily affected time-sensitive results, but signaled a much stronger focus on recent content. Read Google … Continue reading →
It’s been said that the definition of insanity it to keep doing the same thing over and over again and expecting a different outcome. Many of our clients came to us because their internet marketing wasn’t working. They did the … Continue reading →
On October, 18, 2011, Google announced they would be encrypting search queries, for privacy reasons. Unfortunately, this disruptes organic keyword referral data, returning “(not provided)” for some organic traffic. Before this change, Sites could both see that the visitor came … Continue reading →