Tag Archives: Search Engine Ranking

How do you bring prospects to Your Website?

There are two approaches to Internet marketing that you need to balance.   One involves pushing information out to build awareness and the other involves making it easier for potential customers to find you. The first approach I’ll discuss to marketing … Continue reading

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The Internet is becoming an alternative path to Main Street for shoppers.

Each year more people are using the Internet to research and make purchases.  According to Pew Research, the Internet is now a normal part of most America’s life.  As of May 2011, 78% of American adults use the Internet. It’s … Continue reading

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eMarketing means converting prospects to customers

Your website needs to convince potential clients to buy your product or service. It also needs to be constructed for easy navigation and populated with content that increases your ranking in search engines to attract customer. This requires you to … Continue reading

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Google Penalizes Overstock for Search Tactics

As reported in the Wall Street Journal , Google is penalizing Overstock.com Inc. in its search results.  It’s they ran afoul of Google policies that prohibit companies from artificially boosting their search engine ranking. Overstock was encouraging websites at colleges … Continue reading

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Black Hat links that helped JC Penny removed.

The NY Times in it’s Feb 12, 2011 edition reported that JC Penny has been using black hat links farms to get ahead of it competitors in the search engine ranking.   In an article titled “The Dirty Little Secrets of … Continue reading

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Google Eliminates Link Farms from Search Engine Ranking

This is huge!    Google in an update called Panda changed their search engine February 8th 2011 to reduce the influence of link farms!     For people looking for information that better meets what they are searching for, this is a good … Continue reading

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Google’s Algorithm Change: Attribution Update

Google made a change to it’s search engine algorithm to drive search engine spam levels lower.  This primarily affects sites that copy others’ content and sites with low levels of original content.  The net effect is that searchers are more … Continue reading

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Social Signals Used in Ranking

In recent anouncements, Google and Bing have confirmed that they use information from social media to determine ranking.  This includes Twitter and Facebook. This is a relatively new development for Google, although many had long suspected it would happen. This … Continue reading

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Meta tags are not a magic solution

Meta tags are not a magic solution. The most valuable feature of meta tags is that it gives you some ability to control how your web pages are described by search engines. They have only a minor effect on gaining … Continue reading

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Negative Reviews

After an expose in the New York Times about how e-commerce site DecorMyEyes was ranking based on negative reviews, Google made a rare move and reactively adjusted the algorithm to target sites using similar tactics.  The site was using links … Continue reading

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