Tag Archives: Search Engine Optimization

The Internet has changed Marketing The Zero Moment Of Truth

The Internet has changed Marketing Procter & Gamble coined the term “First Moment of Truth” (FMOT)  in 2005 to define the first interaction between a buyer and a product on a store’s shelf. The Procter & Gamble model has three … Continue reading

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Google Penalizes Overstock for Search Tactics

As reported in the Wall Street Journal , Google is penalizing Overstock.com Inc. in its search results.  It’s they ran afoul of Google policies that prohibit companies from artificially boosting their search engine ranking. Overstock was encouraging websites at colleges … Continue reading

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Black Hat links that helped JC Penny removed.

The NY Times in it’s Feb 12, 2011 edition reported that JC Penny has been using black hat links farms to get ahead of it competitors in the search engine ranking.   In an article titled “The Dirty Little Secrets of … Continue reading

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Google Eliminates Link Farms from Search Engine Ranking

This is huge!    Google in an update called Panda changed their search engine February 8th 2011 to reduce the influence of link farms!     For people looking for information that better meets what they are searching for, this is a good … Continue reading

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Google’s Algorithm Change: Attribution Update

Google made a change to it’s search engine algorithm to drive search engine spam levels lower.  This primarily affects sites that copy others’ content and sites with low levels of original content.  The net effect is that searchers are more … Continue reading

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Social Signals Used in Ranking

In recent anouncements, Google and Bing have confirmed that they use information from social media to determine ranking.  This includes Twitter and Facebook. This is a relatively new development for Google, although many had long suspected it would happen. This … Continue reading

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Negative Reviews

After an expose in the New York Times about how e-commerce site DecorMyEyes was ranking based on negative reviews, Google made a rare move and reactively adjusted the algorithm to target sites using similar tactics.  The site was using links … Continue reading

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About Google Instant

Google Instant is a new search enhancement that shows you your search results as you type. This is based on their  insight  that people read ten times faster than they type.  This means that you can scan search results page … Continue reading

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Tutorial: Search Engine Optimization

SEO or Search Engine Optimization puts your website on top of the search results displayed by popular search engines through the strategic placement of keywords and links throughout your web content. Nothing is better than organic SEO, but competition for … Continue reading

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