Tag Archives: Google’s Algorithm Change

Google’s Algorithm Change: Attribution Update

Google made a change to it’s search engine algorithm to drive search engine spam levels lower.  This primarily affects sites that copy others’ content and sites with low levels of original content.  The net effect is that searchers are more … Continue reading

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Social Signals Used in Ranking

In recent anouncements, Google and Bing have confirmed that they use information from social media to determine ranking.  This includes Twitter and Facebook. This is a relatively new development for Google, although many had long suspected it would happen. This … Continue reading

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Negative Reviews

After an expose in the New York Times about how e-commerce site DecorMyEyes was ranking based on negative reviews, Google made a rare move and reactively adjusted the algorithm to target sites using similar tactics.  The site was using links … Continue reading

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About Google Instant

Google Instant is a new search enhancement that shows you your search results as you type. This is based on their  insight  that people read ten times faster than they type.  This means that you can scan search results page … Continue reading

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