Tag Archives: eMarketing

The Internet is becoming an alternative path to Main Street for shoppers.

Each year more people are using the Internet to research and make purchases.  According to Pew Research, the Internet is now a normal part of most America’s life.  As of May 2011, 78% of American adults use the Internet. It’s … Continue reading

Share
Posted in eMarketing | Tagged , , , , , , , , | Leave a comment

eMarketing means converting prospects to customers

Your website needs to convince potential clients to buy your product or service. It also needs to be constructed for easy navigation and populated with content that increases your ranking in search engines to attract customer. This requires you to … Continue reading

Share
Posted in eMarketing | Tagged , , , , , | Leave a comment

Black Hat links that helped JC Penny removed.

The NY Times in it’s Feb 12, 2011 edition reported that JC Penny has been using black hat links farms to get ahead of it competitors in the search engine ranking.   In an article titled “The Dirty Little Secrets of … Continue reading

Share
Posted in eMarketing | Tagged , , , , | Leave a comment

Google Eliminates Link Farms from Search Engine Ranking

This is huge!    Google in an update called Panda changed their search engine February 8th 2011 to reduce the influence of link farms!     For people looking for information that better meets what they are searching for, this is a good … Continue reading

Share
Posted in eMarketing | Tagged , , , , , , , , | Leave a comment

Meta tags are not a magic solution

Meta tags are not a magic solution. The most valuable feature of meta tags is that it gives you some ability to control how your web pages are described by search engines. They have only a minor effect on gaining … Continue reading

Share
Posted in eMarketing | Tagged , , , , | Leave a comment

Negative Reviews

After an expose in the New York Times about how e-commerce site DecorMyEyes was ranking based on negative reviews, Google made a rare move and reactively adjusted the algorithm to target sites using similar tactics.  The site was using links … Continue reading

Share
Posted in eMarketing | Tagged , , , , , | Leave a comment

B2B Social Media outreach is a long-term investment

Social media outreach for business to business (B2B) sales is not an immediate, short-term reward. The purpose of Social Media is to build credibility with potential customers that can later be used to build a sales relationship. You need to … Continue reading

Share
Posted in eMarketing | Tagged , , , , | Leave a comment

Internet Marketing Is Complicated

Why is Internet marketing so complicated?    The Internet was not built to enable people to sells goods.  The Internet was built for Scientists and Engineers to share information.   It was built to still work even as the late 1970s equipment … Continue reading

Share
Posted in eMarketing | Tagged , , , , , | Leave a comment

Introduction: Website Design and Usability

Your website needs to convince potential clients to buy your product or service. It also needs to be constructed for easy navigation and populated with content that increases your ranking in search engines to attract customer. A well-crafted landing page … Continue reading

Share
Posted in eMarketing | Tagged , , , , | Leave a comment

Introduction: Social Media Marketing

Popularize your brand SMM or Social Media Marketing provides a broader reach and mindshare with your target audience through social media tools such as Twitter, Facebook and blogs. The most important conversation is not between you and your buyer, but … Continue reading

Share
Posted in eMarketing | Tagged , , , , , | Leave a comment